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Help Put an End to Malnourishment Around the World

Friday, February 24, 2012

I remember in the 1980s when world hunger was the cause celeb. Famous artists like Michael Jackson packed into a recording studio to sing We Are the World and donated the proceeds to feed starving people. Actors volunteered to become spokespeople for aide organizations and filmed commercials featuring malnourished children in third world countries while pleading into the camera for us to give money.

I can't believe in the 21st century there are still 2 billion people around the world who lack access to the essential nutrients they need for proper physical and cognitive development. I know it's an complicated issue that doesn't have a simple solution. Drought and war can cut off a countries food supply and affect future generations for decades. In fact poor nutrition in mothers and children is the underlying cause of over 35% of all childhood deaths each year.

These sobering statistics are quoted in the media kit for the Global Alliance for Improved Nutrition (GAIN) Future Fortified campaign. When I first heard about Future Fortified my initial reaction was, not another charity, how are they going to make a difference where others could not!

But I took the time to read about Future Fortified and quickly realized that they had a truly innovative approach to improving nutrition in developing countries by providing home nutrition packets as well as educating people on their use and the importance of proper nutrition. Mothers can add essential nutrients to food prepared at home to strengthen bones, muscles and immune systems just by sprinkling a nutrition packet on her family's meal.

Future Fortified is a new kind of philanthropy. Funds raised from individuals are leveraged as investments, helping local partners build capacity to increase the supply and availability of home nutrition packets at a price mothers can afford, making this a sustainable strategy for long-term impact.
future fortified infographic

To learn how you can get involved, visit Future Fortified and connect with the campaign on these social media:

I wrote this review while participating in a blog tour campaign by Mom Central Consulting on behalf Future Fortified. To thank me for my contribution, Mom Central donated $20 to the Future Fortified campaign.


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